IMPACT OF THE COVID-19 PANDEMIC ON THE FILM INDUSTRY IN PAKISTAN

Aftab Alam, Dr. Siti Aida Samikon

Abstract


This publication report has focused on the adverse impacts of the COVID-19 pandemic situation in Pakistan's film industry. In this report, unified theories have been determined in the form of stakeholder and effective communication theory. The Governmental support has been identified as these impacts have been cannot be overruled without it. The overall occupancy rate has been affected, and the production of local and regional movies. Some suitable recommendations have been considered to avoid such adverse impacts for future improvements. A conclusion has been drawn that this film industry needs to improve its overall aspects by aligning such a better framework.


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Copyright (c) 2021 AFTAB ALAM

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.